The personal name of God — the four Hebrew letters יהוה (YHWH, the Tetragrammaton), which this translation prints as Jehovah wherever the Hebrew has the name. It first appears at Genesis 2:4 (paired with Elohim, 'God') and occurs some 6,800 times in the Hebrew Bible. Ancient Jewish practice avoided pronouncing it, saying Adonai ('Lord') in its place, so the Greek and Latin Bibles and most English versions substitute the title — 'the LORD' in small capitals. 'Jehovah' is the traditional English form (from about the thirteenth century; used throughout the American Standard Version and by the New World Translation) — a hybrid of the consonants YHWH with the vowels of Adonai; scholars reconstruct the original pronunciation as 'Yahweh.' The full discussion, and why this project chose 'Jehovah,' is on the Dear Mr. Librarian page. The Name's own self-explanation is given at the burning bush — 'ehyeh asher ehyeh,' and then 'YHWH … this is my name forever' (Exodus 3:14-15); see that chapter.